During my time at Bennett Reklamebyrå, I had the opportunity to lead the rebranding of BULA Neobistro, a bold and unconventional restaurant in Trondheim. The project included developing a new color palette and designing a dynamic new website that reflected BULA’s playful, rebellious spirit.

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The concept was inspired by BULA’s unique brand universe—equal parts Dolly Parton glamour and punk rock attitude. Drawing from the restaurant’s eclectic interior, I crafted a bold color palette that brings their personality to life online. Pink and green take center stage, balanced by neutral tones of beige, black, and white to create contrast and cohesion.

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A key focus was optimizing the mobile experience. Knowing that most users visit the site to quickly book a table or browse the menu on their phones, I prioritized an intuitive and seamless mobile-first design.

 

Throughout the process, we worked closely with restaurant owner Reneé Fagerhøi to ensure the visual direction stayed true to BULA’s essence: unapologetic, lively, and full of flavor. Instead of polished perfection, we leaned into the raw energy of the space—half-eaten plates, messy tables, and the unmistakable buzz of a full restaurant. We used playful photography and dynamic video content to capture that real, unfiltered atmosphere.

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The result is a brand and website that feels as bold, warm, and unforgettable as a night out at BULA.