CORA
CORA Pilates Studio — Concept, Branding, Art Direction & Website Design

CORA Pilates is a Trondheim-based studio offering modern pilates with a focus on strength, balance, and well-being. I worked with the founders from the very beginning — developing the brand concept, name, visual identity, and art direction, all the way to the final website design.
The goal was to build a calm and confident brand universe that reflects CORA’s philosophy: mindful movement and sustainable routines for both body and mind. The visual identity combines earthy tones, minimalist design, and soft typography to create a feeling of balance and clarity. The result is a cohesive and timeless brand experience that feels personal, professional, and deeply aligned with CORA’s values.



Services
This project started from the ground up—developing the concept, name, logo, and full visual identity. I created a complete brand kit and art direction before moving into digital design, where I built and launched the website. The result is a cohesive brand universe that reflects Cora Pilates’ values and provides a seamless experience across both print and digital touchpoints.
Concept Development
Brand Design
Brand Kit
Art Direction
Website Design
BRAND COLOURS & LOGO

BRAND UNIVERSE & ART DIRECTION

BRAND ILLUSTRATION & MONOGRAM LOGO

SOCIAL MEDIA

BRAND MATERIALS FOR CORA


WEBSITE




All photos for CORA by Ziara Magallon.
Explore more of the website solution here: https://www.corapilates.no