At Bennett Reklamebyrå, I played a central role in the development of GØT, a wellness start-up founded by renowned health expert and influencer Berit Nordstrand. This was a full-scope branding project, where I was involved in shaping the brand from the ground up.

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My work spanned across UX/UI design for the GØT app, designing and developing the website, creating branded merchandise, and producing newsletters and social media content. I also contributed to the strategic direction, including content production for multiple channels, event coordination, and managing PR and influencer marketinginitiatives.

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A key focus of the project was building a cohesive and engaging brand identity rooted in GØT’s mission: to create a wellness community centered on gut health. The brand is structured around six core pillars—Food, De-stress, Activity, Self-Care, Hacks, and the GØT Score—all designed to guide users toward a more balanced, healthy lifestyle.

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The GØT app functions as an all-in-one wellness hub, offering expert insights, gut-friendly recipes, workout videos, and self-care routines—all within a clean, intuitive interface. The design goal was to make healthy living feel accessible, inspiring, and grounded in science—without ever feeling overwhelming. This project allowed me to combine strategic thinking with visual storytelling, helping to launch a brand that’s both purposeful and visually distinct.