KOMONO
Komono is a eyewear label founded in Belgium in 2009. In 2018 they were planning to launch in the Danish market, therefore I used Komono as my case for a SoMe content plan project. The idea was to create a strong SoMe plan and raise the SoMe presence, when launching in the Danish market to help them raise brand awareness and reach their goals.
SOLUTION
Social Media strategy that represents Komono's core values and aligns with their target audience. A streamline solution that provides coherency on all their channel's.
For Komono's local Instagram channel an important factor will be to integrate local on-brand ambassadors. Relevant influencers, such as bloggers, stylists, musicians, and other "it" people in Denmark will be therefore be a part of the local brand strategy.
Incorporating video material, as a part of their natural content, as video is one of the best way to get their target group's attention. The solution includes Komono starting to participate in the SoMe channel updates. Such as Instagram Highlights, IGTV and shopable tags.
Project Developed 2018, with Adobe Creative Cloud