I created a brand and digital concept pitch for Run & Relax, a Norwegian athletic wear brand rooted in movement, mindfulness, and nature. The goal was to reposition the brand as a modern lifestyle label—one that seamlessly merges performance, style, and sustainability.

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My concept included a refreshed visual identity, website redesign, and creative direction across key brand touchpoints. The visual language drew inspiration from the raw beauty of Norwegian nature—from the deep blues of the sea to the muted greens of the forest—resulting in a serene, grounded color palette that reflects the brand’s connection to the outdoors.

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The website concept focused on integrating the new branding through:

• A calm, Scandinavian aesthetic

• High-quality image and video content showcasing movement and nature

• A seamless, intuitive user experience on both desktop and mobile

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The tone was set to feel effortless and inspiring, aligning with Run & Relax’s focus on sustainability, wellness, and timeless design.

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Beyond visuals, the pitch emphasized a community-driven PR strategy, positioning Run & Relax as more than activewear—a brand that supports a mindful lifestyle. The concept encouraged engagement beyond workouts, inviting the audience to choose Run & Relax for everyday comfort, quality, and intention.