Soulbody is a holistic wellness brand based in Trondheim, offering treatments, workshops, ceremonies, and curated products. As the business continued to grow, there was a need for a more cohesive visual identity that reflected the brand's values while creating consistency across every customer touchpoint.

The project focused on creating a visual identity that reflects the brand's calm, grounded, and feminine essence while establishing a cohesive foundation for future growth. Through thoughtful use of colour, typography, and art direction, the identity was designed to create a timeless and consistent brand experience across every touchpoint.