STRONGBODY
Brand refresh and UX/UI design for a fitness platform built to support long-term progress. Designing a digital experience that turns healthy habits into an intuitive daily routine.
StrongBody is a Norwegian fitness platform dedicated to helping people build sustainable habits through structured training and coaching.
The project focused on evolving the existing visual identity while designing a modern digital experience that feels motivating, intuitive and easy to navigate. The goal was to create a design system that could grow with the platform and support both coaches and members across future digital products.
Services
StrongBody approached me to refresh their visual identity and design the user experience for the next generation of their mobile platform.
Rather than starting from scratch, the challenge was to build upon an already established brand while creating a more refined, modern and cohesive visual language. Every design decision was made to improve usability while strengthening the emotional connection between the brand and its users.
The work included developing a refreshed colour palette, typography system, UI components and mobile app concepts that together created a scalable design foundation for future development.
Brand Design
Colour Palette
Typography system
UI design system
Mobile app UX/UI
User interface concepts
MOODBOARD
BRAND IDENTITY
COLOUR PALETTE
Design approach
The visual direction balances clarity with motivation.
Clean layouts, generous spacing and carefully selected colours create an experience that feels calm, structured and approachable, while still encouraging users to stay engaged with their training journey. The interface was designed to reduce friction, making it easy for users to navigate workouts, track progress and interact with content in an intuitive way.
Outcome
The project resulted in a flexible design system that forms the foundation for StrongBody's future digital products. The visual language is currently being implemented as part of the platform's next generation of applications.
Project currently in development.
StrongBody App / Launching soon