THORLEIF'S
Thorleif's Bussreiser — Rebranding & Website Design
Project in collaboration with Posisjon As.
I worked in collaboration the advertising agency Posisjon AS to rebrand Thorleif’s Bussreiser and design a new, modern website.
The aim was to give the company a visual update that stayed true to its history, while presenting a clear, professional, and relevant brand experience for today’s users. We based the design on the company’s core values – reliability, quality, personal service, and safety – and let these shape both the visual identity and the user experience.
The work included:
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A new color palette with earthy green tones reflecting nature and sustainability.
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A clean and modern layout with strong typography and accessible design.
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Simplified structure and intuitive navigation, making it easy to find information and book trips.
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A holistic digital experience that builds trust and reflects the quality Thorleif’s Bussreiser has delivered since 1986.
The result is a future-oriented, mobile-optimized, and universally accessible website that provides customers with a simple and inspiring experience – while giving the brand a fresh and trustworthy expression.
MOODBOARD
COLOUR PALETTE
Services
For this project, I was brought in to refresh and modernize Thorleifs Bussreiser’s brand identity. The work included developing a complete brand kit with a cohesive visual language. In addition to the Brand Kit, I designed their new website, creating a user-friendly platform that highlights their services while staying true to the company’s long-standing values. The result is a contemporary and reliable brand universe that strengthens Thorleifs’ presence both online and offline.
Brand Design
Website Design
WEBSITE SOLUTION
All photos for Thorleif's Bussreiser by Kasper Nystrøm/ HYL Production
Explore more of the website solution here: https://tbuss.no